Eichborn: Flyvertising

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Never ever seen before anywhere else. Amazing, cute & effective. Spurs curiosity too. Only problem is the proximity & reach.

Doesn’t matter anyway.