Communications Planner drawing up strategies to influence desire and drive actions. Not brainwashing or taking over the world yet.
Crazy about tech, gaming, storytelling & East-Asian pop culture.
Very Curious Too.
Recently I have just switched over to Samsung Galaxy S4 and I eagerly tried out one new feature they were boosting about – S Health. And I stopped at the end of the day. Having a health tracking app integrated into the core OS helps to initiative engagement, but not motivate continuous engagement.
While it allows activity tracking automatically, you have to click START and STOP. That defeats purpose of passive tracking, if you ask me.
Like any other activities, there bound to be people who love to engage closely, and also people who just cannot be bothered. To increase data capture, for the latter group, we have to implement some form of passive tracking. Meaning that we capture data automatically, 24/7.
The Move iPhone app is the perfect example. No user account registering, just downloading, and turning it on. The app will then track and interpret your activities automatically.
What this also means is an increase in truthfulness of data captured (not forgetting there could STILL be error in digital calculation), and an element of surprise when the user sees the results.
Finally, and most importantly, easing the data recording steps help users focus on reviewing their actions and taking further actions to improve their lifestyle.
You know those beach balls that fly around at concerts? Well HP decided to stick some cameras into one and make it near-indestructible. Every time it was bounced it took a photo and uploaded them in real time to the stage, Facebook and a printer tent.
Japanese telecom provider au turned Shibuya into an interactive playground with smartphones! By downloading an app and scanning QR codes, people can play with lights on the streets and even convenience stores. Of course, there’re activities that bring the crowd together - like shaking smartphones altogether to unlock something special. Brilliant execution that demonstrates unlimited possibilities of smartphone technology! Love it!
When it comes to latest trends in gaming, it’s always about high-quality visuals getting closer to reality, or about social/mobile. Quality and connectivity. What if quality is more about the game experience, and connectivity could mean people playing together in real physical space - like we did in old days?
During the latest IndieCade festival which I had no chance to participate, UK-based WallFour gave the audience a new kind of collaborative game experience. It was a game for 100 people to play together. They all had a goal to find a way home in the storyline. They have to work collectively to control the actions, cued by simple visuals, using 100 laser pointers directed at the screen.