>

Nike ‘Phenomenal Shot’ Real-Time Ads

With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the game.

PartyDrones for Dance Festival

When a festival goer registers for the event, they asked them for a song to add to the playlist. On the day itself, the PartyDrone identifies the party goer, and plays the song with disco lighting!

Can you manipulate your lucid dreams with Winks’ Aurora headband?

Bear 71 - An interactive online documentary

IBM - Traffic Forecast

Using data to predict traffic flow in advance, helping drivers save time.

Every company will become a data company

Collecting data to understand your individual customers isn’t something only for tech companies. Increasingly, companies from different industries are turning to data to understand customers better. 

We’re moving from old-school segmentation to understanding individual customers better. This means that both from a marketing & product/service perspective, we can better tailor the brand experience for each individual. 

Data from Tata Consultancy Services’s study.

(Source)

It’s impossible to check Facebook in this café
The modern phenomenon of a group of friends sitting together while individually staring at their smartphones is one that leaves a bitter taste, especially in the mouths of restaurant owners who are finding the atmosphere in their venue is being killed. We’ve already seen Singpore’s Social Rehab offer drink discounts for those who agreed to leave their device at the door, and now Canada’s Faraday Café has gone even further, using a unique architectural design to create a space where all phone and wifi signals are blocked. READ MORE…

It’s impossible to check Facebook in this café

The modern phenomenon of a group of friends sitting together while individually staring at their smartphones is one that leaves a bitter taste, especially in the mouths of restaurant owners who are finding the atmosphere in their venue is being killed. We’ve already seen Singpore’s Social Rehab offer drink discounts for those who agreed to leave their device at the door, and now Canada’s Faraday Café has gone even further, using a unique architectural design to create a space where all phone and wifi signals are blocked. READ MORE…

Google - Self Driving Car Test with Steve Mahan

Add value to peoples’ lives. Empower them. Do good and demonstrate good.

Teatreneu - Pay per Laugh

A new business model that charges comedy viewers 30cents per laugh.