Collecting data to understand your individual customers isn’t something only for tech companies. Increasingly, companies from different industries are turning to data to understand customers better.
We’re moving from old-school segmentation to understanding individual customers better. This means that both from a marketing & product/service perspective, we can better tailor the brand experience for each individual.
The modern phenomenon of a group of friends sitting together while individually staring at their smartphones is one that leaves a bitter taste, especially in the mouths of restaurant owners who are finding the atmosphere in their venue is being killed. We’ve already seen Singpore’s Social Rehab offer drink discounts for those who agreed to leave their device at the door, and now Canada’s Faraday Café has gone even further, using a unique architectural design to create a space where all phone and wifi signals are blocked. READ MORE…
Online map documents aerial video captures to geographical locations:
We want to give you the chance to discover the world from the perspective of drones. The video footage of the area you are most interested in is as accessible as never before.
On this site, everyone can share YouTube videos and add the corresponding location. It will appear on the map with a pin where the video footage has been recorded. After submitting a request to share a video, a dedicated team will review the material before validating the request. As soon as the request has been validated, the shared video will be visible on the map.
An activation that puts the power to control the city in peoples’ hands. They get to experience what they can do if they were able to hack into the city’s grid. And of course, with great power comes great responsibility. Amazing activation for upcoming video game Watch Dog.. an open-world sandbox game all about hacking into systems.